Marketing / Sales / Web Articles
What Are Customers Saying About Your Product?
by George Carson
There are now new tools available to you to find out what customers are thinking. George Carson reveals this high technology marketing research tool.
New Business Opportunity Quick Test
by Rick Moss
Most business people agree that evaluating new business opportunities should be, but is not, part of their normal routine. This article will give you a method for doing a “quick test” to determine if you should look deeper before you walk away.
Building Qualified Traffic to your Web Site
by George Carson
After you have successfully optimized your site and have inserted all the proper key words, phrases and finally submitted the site to the search engines, what's next?
by George Carson
2005 will be the year that all web sites will be challenging each other to re-define how to be listed higher with the major search engines. George Carson discusses the coming Search Engines wars.
by George Carson
It's been 6 months, maybe a year or even two years, since you had a web site created for your company. Now what? Mr. Carson outlines what you must do to keep your web site up-to-date and customer-friendly!
by George Carson
In this article, George Carson reveals how to optimize your web site so that search engines will point to your location.
Branding: Do you have it? Do you need it?
by George Carson
For about 10 years, the term “Branding” has emerged as the key word for marketing. Prior to this, “positioning” was the king. Unlike positioning, branding goes a step further to help companies better understand who they are.
What Are Web Standards, and Why Should I Care?
by Richard Daugherty
Most businesses today are spending entirely too much money creating and maintaining their web presence. Adhering to Web Standards can help reduce those expenditures and make your site lean, mean and better than ever. Richard Daugherty gives you the skinny on this timely topic.
The Necessity of Product Concept Testing
by Jim Stedt
Product Concept Tests can reveal weaknesses or verify customer interest when performed properly. They are always a good addition to a venture seeking business plant. This article outlines the importance and the activity necessary to perform this revealing marketing test.
Selling Through Alternative Sales Channels
By Jim Getzinger
There may be many ways to sell your products and/or services. Determining the best method takes a lot of time and study. Before this decision can be made, the alternate sales channels must be defined and understood. This article explores the methods of alternative sales channels.
By Jim Stedt
“Nothing happens until something is sold” is a famous and accurate saying. One of the keys to any successful company is the sales organization. In this article, we discuss the basics to a successful sales group.
Four Key Concepts of a Successful Website
by Jim Stedt
Just as a chair needs four legs to be both stable and functional, a successful web site needs four key concepts. It takes a lot of planning and effort to have a successful, informative, easy-to-navigate and functional website. This article describes the four basic steps to the creation of a viable web site.
by George Carson
There are no secrets or mysteries in getting your Web site listed with search engines. George reveals the basics of effectively putting your site in front of your target audience.
by George Bancroft, Ph.D.
Now that you have created a Web site for your company and have decided that you need to do so marketing to attract customers, you are entering a new and unfamiliar world. The World Wide Web is a new medium for advertising and few hard and fast rules have been established for creating results. This article reviews the basic areas in which your marketing efforts should be concentrated.
by George Bancroft, Ph.D.
What is VIRAL MARKETING? Said simply, viral marketing is "word of mouth" or "network marketing." There is nothing more powerful than a friend telling a friend about a great opportunity or a great product. This article explores this marketing concept.
Creating an Effective Web Presence
by Jim Stedt
During the last few years, the World Wide Web has been the spotlight topic of discussion and analysis in the business world. Do you know how to create an effective presence? Jim Stedt gives a informative outline of the importance of a website.